SEM (search engine marketing) is a great way to immediately show up at the top of the SERPs (search engine results pages). Google AdWords is one of the most affordable forms of SEM with perhaps the most impressive potential audience penetration. If you have a set list of products or services that you’d like to rank at the top of Google for, SEM with Google AdWords can be a strategic form of practical digital marketing.
“Google AdWords” means:
- YouTube video ads
- Ads on the top of Google listings
- Display image ads across popular websites
- Mobile app download ads
Whether you’re an Alaska tourism company who wants to show your tour packages to just a list of people living in a specific zipcodes during a very specific time of the year, or you’re a business that is trying to drive overall regional awareness year round, SEM and Google AdWords might be a smart layer to add into your current marketing mix.
Ashley Taborsky has an active certification (administered by Google) in Google AdWords and has helped Alaska businesses manage marketing budgets ranging from $1,000 – $100,000 per month.
If you’d like to talk Google AdWords strategy, contact Ashley.