Every search engine has an automated algorithm that decides which webpages to show first on its SERPs (search engine results pages) based on how relevant it believes your website is to the search engine user’s original query. SEO (search engine optimization) is the process of optimizing your website, page by page, to come up with keyword focuses on each page (or at least the pages you want your business to start ranking for in Google) and big-picture objectives for the site as a whole.
SEO is a smart long-term strategy if any part of your business model relies on people finding your website organically online.
By optimizing on-page meta data, laying out your webpages in a Google-friendly format, creating a variety of content that’s focused around competitive keyword strategy, and several other factors, your website has the potential to increase in quality so Google organically shows it to more online users.
If you’d like to talk about SEO in Alaska and discuss potential strategy, contact Ashley.