Evergreen Communications is a digital marketing consulting business owned and operated by Ashley Taborsky. Based in Anchorage, Alaska, she has managed successful digital marketing campaigns for clients ranging from nationally recognized brands to local small non-profits. Taborsky has built and managed award-winning campaigns and has earned and continues to maintain certifications directly from Google in both Google Analytics and Google AdWords.
Digital Marketing Services
If your company has a website and you don’t have Google Analytics tracking code installed, you’re missing out on an enormous amount of data. Google Analytics is a website analytics tracking and reporting program that can tell you just about everything you’d ever want or need to know about your website so you can optimize your customer online experience.
Google AdWords / SEM (search engine marketing)
SEM (search engine marketing) is a great way to immediately show up at the top of the SERPs (search engine results pages). Not only can your business show up at the top of Google, but in a hyper-targeted way. If you have a set list of products or services that you’d like to rank at the top of Google for, SEM with Google AdWords can be a strategic form of practical digital marketing and might be the right media spend for your business.
SEO (search engine optimization)
SEO (search engine optimization) is the process of optimizing your website, page by page, to come up with keyword focuses on each page (or at least the pages you want your business to start ranking for in Google) and big-picture objectives for the site as a whole.
Website Reporting & Optimization
Whether you’re not happy with how your business website is performing, or you’re really not sure how it’s performing, there are plenty of digital tools to implement to put together a comprehensive website health analysis with optimization recommendations custom to your target market and online objectives. With modern tracking tools, you can see exactly where potential customers are entering – and leaving – your website. And with proper data comes the ability to diagnose issues in UX (user experience), IA (information architecture), and overall optimization opportunities to help convert potential customers into actual customers.